Moblogging 1.0 is web centric. Taking photos with one's cameraphone then emailing them to a blogging service (e.g., Blogger, textamerica, Typepad, Wordpress, Yahoo! 360) on the web isn't new. Posting text and photos from mobile phones has been ongoing for 4 or 5 years. The volume of content on textamerica, photoblog and other moblog specific services testifies to the popularity of "sharing the moment", using pics to express concepts, and the desire to post from anywhere and everywhere.
Many user services experience a tipping point that brings them into the public's consciousness. For blogs,it was a combination of the 2004 election cycle and specifically Rathergate. For moblogging, it was the tragedy of train bombings in London on 7/7.
Examples from London and other creative uses for moblogs.
Moblogging 1.0 is a unidirectional activity of posting from a mobile device. One application that we'll look at has gone a long way to make moblogging 1.0 accessible and easy is Nokia's LifeBlog.
Moblogging 2.0 is multi-directional and includes sharing text, photos, audio and video from a mobile device to the web, mobile to mobile, and web to mobile.
If you are a blogger, then you are already a mobile publisher.
As mobile devices which include phones, PDAs, and even Russell Beattie's PSP are becoming common place, more powerful, and connect to various networks, the reading of your blog by mobile users a certainty. Looking around the world especially in developing countries many will only experience blogs on mobile devices.
Here are 2 mobile centric services which are combining basic blog functionality with other services to take using mobile devices in blogging to a new level.
WINKsite enables bloggers to optimize their content for viewing on mobile devices, and adds the capability of building community around either the blog you publish or the blogs that you read. WINKsite is notable because it has considered not only the most capable networks and devices, but the capabilities of display and communication of inexpensive entry level phones. WINKsite also offers a community site to help new users get started, request features and interact with one another at nextvillage.com. As one would expect, WINKsite also maintains a blog for announcements and customer interaction.
Rabble from Intercasting Corp., currently live on Verizon Wireless and launching on other carriers soon, is an example of Moblogging 2.0. Users are able to create channels that are personal brands or focused on interests in the same way that web-based blogs can be designed to represent you (e.g., daily personal journal, professional persona), your area of interest (e.g., music, politics, faith, skateboarding, gardening, technology) or something completely unique (e.g., list of creative works). Rabble combines user content creation, recommendations, social networking, reputation and a killer content discovery mechanism using location. Many mobile services are very good at specific and narrow content discovery like operator portals, or massive labor intensive content discovery like search. Rabble's location based discovery allow zooming in and out. For example, you can sample or consume content and/or services that are within 5 miles of your current location or search within content that is 3000 miles (read that nationwide) within your current location.
Rabble posts can simulateously update your mobile based rabble channel and your web-based weblog. This integration is currently available with Blogger and Live Journal. Integration with other blogging platforms is in development or planned.
This is such a rich and flexible platform we'll take a look at Rabble during the session. Also, check out the blog of Rabble's creators on the Intercasting Corp. site. It's a great resource for learning about Moblogging 2.0 and beyond, and conversing with the company.