From mobilejones.com
Bloggers are a visible and vocal force in society and the market place. O2 is the first, but not the last, network operator to learn that populist media has changed the consumer relationship. Future marketing and service design will pay a price for not consulting user concerns in the design process or be rewarded for having done so. The new usability mantra is easy + friendly business model.
To follow the community conversation among some of the mobloggers visit the moblog.co.uk forum.
